Canaries is a small fishing village located on the West Coast of Saint Lucia. Approximately ten (10) miles away from the capital city, Canaries is nestled between the village of Anse La Raye and Soufriere town. The prevalence of poverty in Canaries is a well-known fact, with the 2010 census confirming that the unemployment rate in Canaries is relatively higher than other communities, at 33%. However, during the peak tourism season, over 100,000 visitors recreate at beaches, and other sites and attractions along the west coast of the island. The west coast is home to Saint Lucia’s only World Heritage Site which includes the iconic Twin Pitons, Drive-in volcano and Sulphur Springs in Soufriere, 2 touted as the tourism mecca of Saint Lucia. Although a considerable number of visitors traverse the western route, they by-pass Canaries to travel to and from these iconic attractions, and Canaries has not managed to give tourist a compelling reason to visit. For this reason, Canaries does not benefit sufficiently from tourism activity due mainly to the absence of proper tourist facilities and other welldeveloped products to support the uniqueness of Canaries as a destination. Whilst Canaries is not in any way deprived of valuable natural resources, the deficiency lies in the additional support required to upgrade the facilities and amenities. In fact, the community of Canaries is endowed with rich biodiversity, farms, small business which could benefit from tourism linkages, natural attractions such as waterfalls, rivers and pristine beach spaces